‘Femvertising’ does nothing for feminism

Over the past few years, feminism has become a new wave of “trendiness.” Instead of being associated with with man-hating, bra-burning radicals it’s slowly entering the mainstream, appealing to a broader audience and making it a convenient marketing tool. Prominent celebrities like Emma Watson and Beyonce are publicly aligning themselves with the movement, so, more and more brands have started flooding our social media feeds with women-empowering adverts to get in on the action. That includes viral hashtags like Always’ #LikeAGirl, Doves’ Real Beauty campaign, and Wranglers’ #MoreThanABum. This surface activism on social media from brands and consumers doesn’t help the feminist cause. It’s…

This story continues at The Next Web

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