Hodl my beer: Coinbase trademarks the non-word ‘BUIDL’

In a seemingly random move Coinbase has submitted a trademark request for the word “buidl.” No, you read the correctly, the cryptocurrency exchange is trying to trademark a miss-spelling of the word “build.” The application document identifies the trademark in relation to “Software as a service (SAAS) services featuring software for transactions using virtual currency, namely, software for managing, buying, selling, storing, transacting, exchanging, sending and receiving virtual currency.” The application goes on to say that the trademark will be used in conjunction with “temporary use of non-downloadable computer software for use in accessing, reading, tracking, trading and using tokens…

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