12 most important pillars of an effective SEO strategy

When done right, SEO can help you improve SERP rankings, increase targeted traffic to your website, and drive more sales. But how do you create an effective SEO strategy that can help you achieve that kind of success? It’s way more complex than choosing a few keywords or fixing bugs on your website. Google, the undisputed leader in the global search engine market, regularly makes changes to their search algorithms to improve user experience. Unfortunately, that makes it even more difficult for brands to ensure that they hold a decent rank in search results. The bottom line is that, in…

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